TikTok Organic Content Strategy
This does a great job breaking things down in a way that non-TikTok users (like me) can understand. Today I’m sharing links on SEO, UGC, and location pages!
Instagram Video: How to Adjust Your Strategy
Instagram is all-in on video. Instagram is all-in on Reels. If you're using Instagram, then you should be all-in on these things too. Today I’m sharing links on YouTube Shorts, BeReal, and landing pages!
Should You Create Educational Teaching Videos?
You're the expert. Prove that to your clients with educational videos that teach them what you do and, yes, how you do it.
How Video Consumption is Changing in 2022
#4 on this list really surprised me. Their research says that the desire for production quality is going up. This is why I do my research before teaching. My observation was that production quality is going down because of the popularity of Stories and TikTok/Reels. Today I’m sharing links on photo apps, writing tips, and TikTok stats!
25 Twitter Marketing Tips That Actually Work
A few of these are obvious but most are really good and apply specifically to Twitter, as opposed to being generally about social media. Today I’m sharing links on LinkedIn, email, and short-form video!
15 YouTube Video Ideas
This is gold. Even if you're not leveraging YouTube, this list can give you ideas of content to create and post on other platforms. Today I’m sharing links on social media handles, hashtags, and friendships!
Your Website Must Have An About Video
Research shows that video is an extremely effective way to market your small business. You want people to get to know, like, and trust you. Combine those two ideas into an About video for your website.
How To Work With Social Media Algorithms
This is extremely basic and it's aimed at beginners, which is perfect for most of my audience. If you have no concept of what an algorithm is and how one works, this is for you. Today I’m sharing links on Instagram, SEO, and video!
Photographing Too Wide or Too Tight
Shooting wide shots and tight shots is fine… if that’s what you’re intending to do.
How B2B Companies Can Leverage Influencer Marketing
Most people are aware of the existence of influencers in the B2C (business to consumer) market. They exist in the B2B (business to business) market as well. Today I’m sharing links on memes, Facebook Ads, mental health, and more!
You Don't Need to Be a Pro Photographer to Make Decent Business Photos
Quality visuals are important - but guess what - you don't need to be a professional photographer to create decent business photos!
Find The Ideal Social Media Content Mix
The title article is an interactive quiz that's designed for larger businesses but still works well for small businesses. Shockingly, my top content type should be photos. Didn't see that one coming. Today I’m sharing links on YouTube, Pinterest, photo management, and more!
How to Use Event Photos After the Event
You'll want to take photos during your event so that you have them after the fact. Here are three ways to use them to grow your events and your small business.
8 Data-Backed Recommendations for Social Media
There are always prediction articles and always articles with stats. The title article uses the stats to tell you where you’re going. Today I’m sharing links on stock photos, Google Ads, playing games, and more!
The Draw of Behind the Scenes Photos & Videos for Business
Behind the scenes photos and videos are a great way to draw attention to your business. These are the three main reasons for that and the three ways to optimize each.
YouTube Advertising: How to Run Your First Ad
This YouTube ads video moves quickly and it's hard to take it all in. It's still worth it. Today I’m sharing links on Instagram, email, writer’s block, and more!
How to Choose a Commercial Photographer for Your Business
Your imagery is important to your small business so make sure that you choose the right commercial photographer.
A Simple Local SEO Checklist to Tick Off
Ranking high in Google search results is critical for online marketing. Doing that requires some effort on your search engine optimization (SEO). Today I’m sharing links on podcasts, video ads, UGC, and more!
Using Personal Branding as Business Branding
If you're a solopreneur or you're the face of your business, it's a great idea to use personal branding to brand your business.
10 Content Marketing Articles Readers Loved This Year
Thank you for opening my blog to read this curated list of articles. I now present you with this title link, a curated list of articles. Today I’m sharing links on podcasts, video ads, UGC, and more!