Bob Mackowski Bob Mackowski

TikTok Organic Content Strategy

This does a great job breaking things down in a way that non-TikTok users (like me) can understand. Today I’m sharing links on SEO, UGC, and location pages!

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Bob Mackowski Bob Mackowski

Instagram Video: How to Adjust Your Strategy

Instagram is all-in on video. Instagram is all-in on Reels. If you're using Instagram, then you should be all-in on these things too. Today I’m sharing links on YouTube Shorts, BeReal, and landing pages!

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Bob Mackowski Bob Mackowski

How Video Consumption is Changing in 2022

#4 on this list really surprised me. Their research says that the desire for production quality is going up. This is why I do my research before teaching. My observation was that production quality is going down because of the popularity of Stories and TikTok/Reels. Today I’m sharing links on photo apps, writing tips, and TikTok stats!

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Bob Mackowski Bob Mackowski

25 Twitter Marketing Tips That Actually Work

A few of these are obvious but most are really good and apply specifically to Twitter, as opposed to being generally about social media. Today I’m sharing links on LinkedIn, email, and short-form video!

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Bob Mackowski Bob Mackowski

15 YouTube Video Ideas

This is gold. Even if you're not leveraging YouTube, this list can give you ideas of content to create and post on other platforms. Today I’m sharing links on social media handles, hashtags, and friendships!

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Bob Mackowski Bob Mackowski

Your Website Must Have An About Video

Research shows that video is an extremely effective way to market your small business. You want people to get to know, like, and trust you. Combine those two ideas into an About video for your website.

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Bob Mackowski Bob Mackowski

How To Work With Social Media Algorithms

This is extremely basic and it's aimed at beginners, which is perfect for most of my audience. If you have no concept of what an algorithm is and how one works, this is for you. Today I’m sharing links on Instagram, SEO, and video!

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Bob Mackowski Bob Mackowski

How B2B Companies Can Leverage Influencer Marketing

Most people are aware of the existence of influencers in the B2C (business to consumer) market. They exist in the B2B (business to business) market as well. Today I’m sharing links on memes, Facebook Ads, mental health, and more!

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Bob Mackowski Bob Mackowski

Find The Ideal Social Media Content Mix

The title article is an interactive quiz that's designed for larger businesses but still works well for small businesses. Shockingly, my top content type should be photos. Didn't see that one coming. Today I’m sharing links on YouTube, Pinterest, photo management, and more!

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Bob Mackowski Bob Mackowski

How to Use Event Photos After the Event

You'll want to take photos during your event so that you have them after the fact. Here are three ways to use them to grow your events and your small business.

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Bob Mackowski Bob Mackowski

8 Data-Backed Recommendations for Social Media

There are always prediction articles and always articles with stats. The title article uses the stats to tell you where you’re going. Today I’m sharing links on stock photos, Google Ads, playing games, and more!

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Bob Mackowski Bob Mackowski

A Simple Local SEO Checklist to Tick Off

Ranking high in Google search results is critical for online marketing. Doing that requires some effort on your search engine optimization (SEO). Today I’m sharing links on podcasts, video ads, UGC, and more!

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