A Simple Local SEO Checklist to Tick Off

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles help you in your business.

Social Media and the Interwebs

Why Local SEO Is Important and a Simple Local SEO Checklist to Tick Off - Ronkot
Ranking high in Google search results is critical for online marketing. Doing that requires some effort on your search engine optimization (SEO). This is a growth project that takes a little time to bear fruit, but that fruit is really tasty once it grows.

17 Email Marketing Best Practices That Actually Drive Results - HubSpot
This one's for the email newbies in the crowd. Still, if you're an email veteran, this could help you clean up those one or two spots that are lacking.

The 4 types of organic social content you need to drive engagement - Sprout Social
This is a unique look at content ideas from a perspective that I haven't seen before. See if you can fit one or two of these concepts into your social content to help drive consistent engagement.

The Ultimate Guide to B2B Marketing in 2022 - HubSpot
The beginning of this article is good for new businesses just getting their feet wet. The predictions are good for businesses that are already established. (FYI - B2B is Business to Business)

16 Companies That Are Killing It With Brand-Driven Storytelling - Sujan Patel
Consider storytelling. Seriously people, I keep pushing this. More small businesses need to do it. Maybe I should fill this space with a story that tells the effectiveness of storytelling.

Instagram Marketing Strategy in 8 Easy Steps - Social Media Examiner
My audience can never get enough IG articles. Here's your bi-weekly hit of IG tips. Oh, and it's a good article too. It isn't just here to check a box.

Other Stuff

30 Fun (Not Cheesy) Ice Breaker Games Your Employees Will Enjoy - HubSpot
Despite what the title claims, some of these are pretty cheesy. Still, I bet you can find a few gems in here for the next time you need to break the ice.