Upcoming Events

Business Photography for Non-Photographers
Jan
15

Business Photography for Non-Photographers

Craven SBC / In-Person / New Bern, NC

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

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Intro to Video Marketing
Jan
21

Intro to Video Marketing

Southeastern SBC / Online

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
Business Photography for Non-Photographers
Jan
22

Business Photography for Non-Photographers

James Sprunt SBC / Online

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Put Yourself In Your Marketing
Jan
23

Put Yourself In Your Marketing

Craven SBC / In-Person / Havelock, NC

Customers do business with people that they know, like, and trust.  Learn how to put yourself and your personality out there to get known, be liked, and earn trust.  Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.

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Content Marketing: What’s Working Now
Jan
27

Content Marketing: What’s Working Now

Mayland SBC / Online

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

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Feb
4

AI Photos: Revolutionize Your Marketing Imagery

Piedmont SBC / Online

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

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Feb
5

Photography: How to Use It

Southeastern SBC / Online

You've taken that breathtaking shot that everybody needs to see.  Now what?  If it's a business photo, you need to get it in front of clients and potential clients.  Commercial photographer and business owner Bob Mackowski will teach you how to make sure that it's seen and that it leaves the right impression.  This presentation will touch on social media, blogs, email newsletters, print materials, and more.

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Intro to Video Marketing
Feb
11

Intro to Video Marketing

Mayland SBC / Online

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
Feb
19

AI Photos: Revolutionize Your Marketing Imagery

James Sprunt SBC / Online

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

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Capturing Artistry: A Guide to Photographing Your Own Artwork
Feb
20

Capturing Artistry: A Guide to Photographing Your Own Artwork

Southwestern SBC / Online

Overcoming the challenges of photographing artwork can be daunting.  You have to work with lighting, reflections, distortion, editing, and plenty of other problems.  This class, designed for artists photographing their own work, will address those concerns and more.  Commercial photographer Bob Mackowski works through these situations every day and in this class, he’ll teach you to work through them too.

View Event →
Feb
20

AI Photos: Revolutionize Your Marketing Imagery

Southeastern SBC / Online

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

View Event →
Hands-On Video Marketing
Mar
3

Hands-On Video Marketing

Haywood SBC / In-Person / Waynesville, NC

Let’s put fingers to phones and make some videos!  In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video.  Once you’ve learned that, it’s time to get hands-on and create.  We’ll create an About video designed for your website that you can immediately put into your marketing.

Participants should bring a mobile device, preferably pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.

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Mar
3

DIY Food and Product Photography (Hands-On)

Haywood SBC / In-Person / Waynesville, NC

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

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Hands-On Business Photography
Mar
4

Hands-On Business Photography

Haywood SBC / In-Person / Waynesville, NC

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  In this class designed for people who aren’t professional photographers, Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone) and you’ll spend time with hands-on practice.  Your business isn’t awful; make sure that your visuals don’t make it look that way.

Please bring a camera or phone to class with you for the hands-on portion.

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Hands-On Business Photography
Mar
4

Hands-On Business Photography

Tri-County SBC / In-Person / Marble, NC

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone) and you’ll spend time with hands-on practice.  After that, you’ll learn how to make sure that it's seen and that it leaves the right impression.  Your business isn’t awful; make sure that your visuals don’t make it look that way.

Please bring a mobile device (phone or tablet) and a camera (phone/tablet/DSLR/point-and-shoot) to class with you for the hands-on portion.

View Event →
Hands-On Video Marketing
Mar
5

Hands-On Video Marketing

Tri-County SBC / In-Person / Marble, NC

Let’s put fingers to keyboards and make some videos!  In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video.  Once you’ve learned that, it’s time to get hands-on and create.  We’ll make one video from a template and at least one video from scratch, all of which you’ll get to keep and use in your marketing immediately.

Participants should bring a mobile device pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.

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Mar
5

DIY Food and Product Photography (Hands-On)

Tri-County SBC / In-Person / Marble, NC

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

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Mar
18

DIY Food & Product Photography

Martin SBC / Online

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

View Event →
Put Yourself In Your Marketing
Mar
19

Put Yourself In Your Marketing

Piedmont SBC / Online

Customers do business with people that they know, like, and trust.  Learn how to put yourself and your personality out there to get known, be liked, and earn trust.  Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.

View Event →
Mar
19

DIY Food & Product Photography

James Sprunt SBC / Online

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

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Mar
25

DIY Food & Product Photography

Piedmont SBC / Online

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

View Event →
Business Photography for Non-Photographers
Mar
25

Business Photography for Non-Photographers

Martin SBC / Online

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Harnessing the Facebook Algorithm
Mar
26

Harnessing the Facebook Algorithm

James Sprunt SBC / Online

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Apr
7

AI Photos: Revolutionize Your Marketing Imagery

Wilson SBC / In-Person / Wilson, NC

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

View Event →
Apr
8

DIY Food & Product Photography

Southwestern SBC / Online

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

View Event →
Capturing Artistry: A Guide to Photographing Your Own Artwork (Hands-On)
Apr
8

Capturing Artistry: A Guide to Photographing Your Own Artwork (Hands-On)

Wilson SBC / In-Person / Wilson, NC

Overcoming the challenges of photographing artwork can be daunting.  You have to work with lighting, reflections, distortion, editing, and plenty of other problems.  This class, designed for artists photographing their own work, will address those concerns and more.  Commercial photographer Bob Mackowski works through these situations every day and in this class, he’ll teach you to work through them too.

View Event →
Hands-On Video Marketing
Apr
15

Hands-On Video Marketing

Brunswick SBC / In-Person / Southport, NC

Let’s put fingers to phones and make some videos!  In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video.  Once you’ve learned that, it’s time to get hands-on and create.  We’ll create an About video designed for your website that you can immediately put into your marketing.

Participants should bring a mobile device, preferably pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.

View Event →
Capturing Artistry: A Guide to Photographing Your Own Artwork
Apr
16

Capturing Artistry: A Guide to Photographing Your Own Artwork

Brunswick SBC / In-Person / Southport, NC

Overcoming the challenges of photographing artwork can be daunting.  You have to work with lighting, reflections, distortion, editing, and plenty of other problems.  This class, designed for artists photographing their own work, will address those concerns and more.  Commercial photographer Bob Mackowski works through these situations every day and in this class, he’ll teach you to work through them too.

View Event →
Harnessing the Facebook Algorithm
Apr
16

Harnessing the Facebook Algorithm

Brunswick SBC / In-Person / Southport, NC

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Put Yourself In Your Marketing
Apr
16

Put Yourself In Your Marketing

Brunswick SBC / In-Person / Southport, NC

Customers do business with people that they know, like, and trust.  Learn how to put yourself and your personality out there to get known, be liked, and earn trust.  Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.

View Event →
Intro to Video Marketing
Apr
29

Intro to Video Marketing

Piedmont SBC / Online

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
May
5

AI Photos: Revolutionize Your Marketing Imagery

Western Piedmont SBC / In-Person / Morganton, NC

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

View Event →
May
5

DIY Food and Product Photography (Hands-On)

Western Piedmont SBC / In-Person / Morganton, NC

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

View Event →
Hands-On Business Photography
May
6

Hands-On Business Photography

Western Piedmont SBC / In-Person / Morganton, NC

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone) and you’ll spend time with hands-on practice.  After that, you’ll learn how to make sure that it's seen and that it leaves the right impression.  Your business isn’t awful; make sure that your visuals don’t make it look that way.

Please bring a mobile device (phone or tablet) and a camera (phone/tablet/DSLR/point-and-shoot) to class with you for the hands-on portion.

View Event →
Hands-On Video Marketing
May
6

Hands-On Video Marketing

Rowan-Cabarrus SBC / In-Person / Concord, NC

Let’s put fingers to phones and make some videos!  In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video.  Once you’ve learned that, it’s time to get hands-on and create.  We’ll create an About video designed for your website that you can immediately put into your marketing.

Participants should bring a mobile device, preferably pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.

View Event →
The 30 Day Online Marketing Makeover
May
7

The 30 Day Online Marketing Makeover

Rowan-Cabarrus SBC / In-Person / Concord, NC

There are so many places online for potential customers to find you: Google, your website, social media, and more.  Make sure they can find your business and that they like what they see.

Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape.  This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.

View Event →
Harnessing the Facebook Algorithm
May
13

Harnessing the Facebook Algorithm

Wilkes SBC / Online

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
The 30 Day Online Marketing Makeover
May
15

The 30 Day Online Marketing Makeover

College of the Albemarle SBC / Online

There are so many places online for potential customers to find you: Google, your website, social media, and more.  Make sure they can find your business and that they like what they see.

Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape.  This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.

View Event →
May
21

AI Photos: Revolutionize Your Marketing Imagery

James Sprunt SBC / Online

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

View Event →
May
22

AI Photos: Revolutionize Your Marketing Imagery

Craven SBC / In-Person / Havelock, NC

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.

View Event →
Harnessing the Facebook Algorithm
May
22

Harnessing the Facebook Algorithm

College of the Albemarle SBC / Online

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →
Business Photography for Non-Photographers
May
28

Business Photography for Non-Photographers

James Sprunt SBC / Online

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Jun
18

DIY Food & Product Photography

James Sprunt SBC / Online

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

View Event →
Harnessing the Facebook Algorithm
Jun
25

Harnessing the Facebook Algorithm

James Sprunt SBC / Online

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.

View Event →

Intro to Video Marketing
Dec
18

Intro to Video Marketing

Craven SBC / In-Person / New Bern, NC

Register here

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
Capturing Artistry: A Guide to Photographing Your Own Artwork
Dec
5

Capturing Artistry: A Guide to Photographing Your Own Artwork

Craven SBC / In-Person / New Bern, NC

Overcoming the challenges of photographing artwork can be daunting.  You have to work with lighting, reflections, distortion, editing, and plenty of other problems.  This class, designed for artists photographing their own work, will address those concerns and more.  Commercial photographer Bob Mackowski works through these situations every day and in this class, he’ll teach you to work through them too.

View Event →
Capturing Artistry: A Guide to Photographing Your Own Artwork (Hands-On)
Dec
3

Capturing Artistry: A Guide to Photographing Your Own Artwork (Hands-On)

Carteret SBC / In-Person / Morehead City, NC

Register here

Overcoming the challenges of photographing artwork can be daunting.  You have to work with lighting, reflections, distortion, editing, and plenty of other problems.  This class, designed for artists photographing their own work, will address those concerns and more.  Commercial photographer Bob Mackowski works through these situations every day and in this class, he’ll teach you to work through them too.

View Event →
Intro to Video Marketing
Dec
3

Intro to Video Marketing

Catawba Valley SBC / Online

Register here

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
Harnessing the Facebook Algorithm
Dec
2

Harnessing the Facebook Algorithm

Mayland SBC / Online

Register here

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski routinely achieves 5-20x the average Facebook views on his volunteer work and he’ll teach you how you can get above average views as well.

View Event →
Business Photography for Non-Photographers
Nov
20

Business Photography for Non-Photographers

Brunswick SBC / Online

Register here

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Nov
20

AI Photos: Revolutionize Your Marketing Imagery

Craven SBC / In-Person / New Bern, NC

Register here

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images using Adobe Firefly.

View Event →
The 30 Day Online Marketing Makeover
Nov
18

The 30 Day Online Marketing Makeover

Haywood SBC / Online

Register here

There are so many places online for potential customers to find you: Google, your website, social media, and more.  Make sure they can find your business and that they like what they see.

Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape.  This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.

View Event →
Nov
18

AI Photos: Revolutionize Your Marketing Imagery

Mayland SBC / Online

Register here

Generative AI photos are here and it’s time to add them as an option for your visual marketing.  You can use AI photos on your website, social media, print materials, and more… but should you?  Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images using Adobe Firefly.

View Event →
Intro to Video Marketing
Nov
14

Intro to Video Marketing

Johnston SBC / Online

Register here

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

View Event →
Put Yourself In Your Marketing
Nov
12

Put Yourself In Your Marketing

Piedmont SBC / Online

Register here

Customers do business with people that they know, like, and trust.  Learn how to put yourself and your personality out there to get known, be liked, and earn trust.  Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.

View Event →
Harnessing the Facebook Algorithm
Nov
11

Harnessing the Facebook Algorithm

Haywood SBC / Online

Register here

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski routinely achieves 5-20x the average Facebook views on his volunteer work and he’ll teach you how you can get above average views as well.

View Event →
Hands-On Business Photography
Nov
7

Hands-On Business Photography

Edgecombe SBC / In-Person / New Bern, NC

Register here

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone) and you’ll spend time with hands-on practice.  After that, you’ll learn how to make sure that it's seen and that it leaves the right impression.  Your business isn’t awful; make sure that your visuals don’t make it look that way.

Please bring a mobile device (phone or tablet) and a camera (phone/tablet/DSLR/point-and-shoot) to class with you for the hands-on portion.

View Event →
Nov
7

DIY Food and Product Photography (Hands-On)

Edgecombe SBC / In-Person / Tarboro, NC

Register here

Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

View Event →
Capturing Artistry: A Guide to Photographing Your Own Artwork (Hands-On)
Nov
7

Capturing Artistry: A Guide to Photographing Your Own Artwork (Hands-On)

Edgecombe SBC / In-Person / Tarboro, NC

Register here

Overcoming the challenges of photographing artwork can be daunting.  You have to work with lighting, reflections, distortion, editing, and plenty of other problems.  This class, designed for artists photographing their own work, will address those concerns and more.  Commercial photographer Bob Mackowski works through these situations every day and in this class, he’ll teach you to work through them too.

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Put Yourself In Your Marketing
Nov
6

Put Yourself In Your Marketing

Catawba Valley SBC / Online

Register here

Customers do business with people that they know, like, and trust.  Learn how to put yourself and your personality out there to get known, be liked, and earn trust.  Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.

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The 30 Day Online Marketing Makeover
Nov
6

The 30 Day Online Marketing Makeover

Craven SBC / In-Person / New Bern, NC

Register here

There are so many places online for potential customers to find you: Google, your website, social media, and more.  Make sure they can find your business and that they like what they see.

Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape.  This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.

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Content Marketing: What’s Working Now
Nov
4

Content Marketing: What’s Working Now

Haywood SBC / Online

Register here

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

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Intro to Video Marketing
Nov
4

Intro to Video Marketing

Mayland SBC / Online

Register here

93% of consumers say that video is helpful when making a purchase.  If you’re not using video to market your business, then you’re missing out.  Learn the basics of why you should create videos and how to do it.  Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.

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Business Photography for Non-Photographers
Oct
31

Business Photography for Non-Photographers

Southwestern SBC / Online

Register here

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

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Oct
29

DIY Food and Product Photography

Piedmont SBC / Online

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Nobody is going to eat food that looks unappealing or buy a product that looks bad.  Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs.  In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure.  Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.

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Put Yourself In Your Marketing
Oct
28

Put Yourself In Your Marketing

Fayetteville Tech SBC / Online

Register here

Customers do business with people that they know, like, and trust.  Learn how to put yourself and your personality out there to get known, be liked, and earn trust.  Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.

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Harnessing the Facebook Algorithm
Oct
17

Harnessing the Facebook Algorithm

Craven SBC / In-Person / New Bern, NC

Register here

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski routinely achieves 5-20x the average Facebook views on his volunteer work and he’ll teach you how you can get above average views as well.

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Unlock Your Photography Skills for Canva
Oct
16

Unlock Your Photography Skills for Canva

Carteret SBC / Online

Register here

Note: This is the same as my Business Photography class, just a different name.

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

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Content Marketing: What’s Working Now
Oct
15

Content Marketing: What’s Working Now

Montgomery SBC / Online

Register here

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

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Oct
15

Photography: How to Use It

Piedmont SBC / Online

Register here

You've taken that breathtaking shot that everybody needs to see.  Now what?  If it's a business photo, you need to get it in front of clients and potential clients.  If it's a personal photo, you want to get it in front of friends and family.  Local photographer and business owner Bob Mackowski will teach you how to make sure that it's seen and that it leaves the right impression.  This presentation will touch on social media, blogs, email newsletters, print materials, and more.

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The 30 Day Online Marketing Makeover
Oct
10

The 30 Day Online Marketing Makeover

Wilkes SBC / Online

Register here

There are so many places online for potential customers to find you: Google, your website, social media, and more.  Make sure they can find your business and that they like what they see.

Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape.  This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.

View Event →
Content Marketing: What’s Working Now
Oct
10

Content Marketing: What’s Working Now

Pamlico SBC / In-Person / Pamlico County

Register here

Just “doing” social media is no longer enough.  The free ride is over.  To be successful, you need to be all in.  We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward.  Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.

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Business Photography for Non-Photographers
Oct
9

Business Photography for Non-Photographers

Pamlico SBC / In-Person / Pamlico County

Register here

You need visuals to represent your business on your website and social media.  Make sure that they’re not terrible.  Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone).  Your business isn’t awful; make sure that your visuals don’t make it look that way.

View Event →
Harnessing the Facebook Algorithm
Oct
9

Harnessing the Facebook Algorithm

Catawba Valley SBC / Online

Register here

The average free reach on Facebook is dreadful.  It’s hopeless, right?  Not if you know what you’re doing.  If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content.  Commercial photographer Bob Mackowski routinely achieves 5-20x the average Facebook views on his volunteer work and he’ll teach you how you can get above average views as well.

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