Upcoming Events
Business Photography for Non-Photographers
Craven SBC / In-Person / New Bern, NC
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.
Intro to Video Marketing
Southeastern SBC / Online
93% of consumers say that video is helpful when making a purchase. If you’re not using video to market your business, then you’re missing out. Learn the basics of why you should create videos and how to do it. Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.
Business Photography for Non-Photographers
James Sprunt SBC / Online
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.
Put Yourself In Your Marketing
Craven SBC / In-Person / Havelock, NC
Customers do business with people that they know, like, and trust. Learn how to put yourself and your personality out there to get known, be liked, and earn trust. Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.
Content Marketing: What’s Working Now
Mayland SBC / Online
Just “doing” social media is no longer enough. The free ride is over. To be successful, you need to be all in. We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward. Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.
AI Photos: Revolutionize Your Marketing Imagery
Piedmont SBC / Online
Generative AI photos are here and it’s time to add them as an option for your visual marketing. You can use AI photos on your website, social media, print materials, and more… but should you? Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.
Photography: How to Use It
Southeastern SBC / Online
You've taken that breathtaking shot that everybody needs to see. Now what? If it's a business photo, you need to get it in front of clients and potential clients. Commercial photographer and business owner Bob Mackowski will teach you how to make sure that it's seen and that it leaves the right impression. This presentation will touch on social media, blogs, email newsletters, print materials, and more.
Intro to Video Marketing
Mayland SBC / Online
93% of consumers say that video is helpful when making a purchase. If you’re not using video to market your business, then you’re missing out. Learn the basics of why you should create videos and how to do it. Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.
AI Photos: Revolutionize Your Marketing Imagery
James Sprunt SBC / Online
Generative AI photos are here and it’s time to add them as an option for your visual marketing. You can use AI photos on your website, social media, print materials, and more… but should you? Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.
Capturing Artistry: A Guide to Photographing Your Own Artwork
Southwestern SBC / Online
Overcoming the challenges of photographing artwork can be daunting. You have to work with lighting, reflections, distortion, editing, and plenty of other problems. This class, designed for artists photographing their own work, will address those concerns and more. Commercial photographer Bob Mackowski works through these situations every day and in this class, he’ll teach you to work through them too.
AI Photos: Revolutionize Your Marketing Imagery
Southeastern SBC / Online
Generative AI photos are here and it’s time to add them as an option for your visual marketing. You can use AI photos on your website, social media, print materials, and more… but should you? Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.
Hands-On Video Marketing
Haywood SBC / In-Person / Waynesville, NC
Let’s put fingers to phones and make some videos! In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video. Once you’ve learned that, it’s time to get hands-on and create. We’ll create an About video designed for your website that you can immediately put into your marketing.
Participants should bring a mobile device, preferably pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.
DIY Food and Product Photography (Hands-On)
Haywood SBC / In-Person / Waynesville, NC
Nobody is going to eat food that looks unappealing or buy a product that looks bad. Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs. In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure. Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.
Hands-On Business Photography
Haywood SBC / In-Person / Waynesville, NC
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. In this class designed for people who aren’t professional photographers, Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone) and you’ll spend time with hands-on practice. Your business isn’t awful; make sure that your visuals don’t make it look that way.
Please bring a camera or phone to class with you for the hands-on portion.
Hands-On Business Photography
Tri-County SBC / In-Person / Marble, NC
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone) and you’ll spend time with hands-on practice. After that, you’ll learn how to make sure that it's seen and that it leaves the right impression. Your business isn’t awful; make sure that your visuals don’t make it look that way.
Please bring a mobile device (phone or tablet) and a camera (phone/tablet/DSLR/point-and-shoot) to class with you for the hands-on portion.
Hands-On Video Marketing
Tri-County SBC / In-Person / Marble, NC
Let’s put fingers to keyboards and make some videos! In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video. Once you’ve learned that, it’s time to get hands-on and create. We’ll make one video from a template and at least one video from scratch, all of which you’ll get to keep and use in your marketing immediately.
Participants should bring a mobile device pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.
DIY Food and Product Photography (Hands-On)
Tri-County SBC / In-Person / Marble, NC
Nobody is going to eat food that looks unappealing or buy a product that looks bad. Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs. In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure. Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.
DIY Food & Product Photography
Martin SBC / Online
Nobody is going to eat food that looks unappealing or buy a product that looks bad. Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs. In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure. Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.
Put Yourself In Your Marketing
Piedmont SBC / Online
Customers do business with people that they know, like, and trust. Learn how to put yourself and your personality out there to get known, be liked, and earn trust. Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.
DIY Food & Product Photography
James Sprunt SBC / Online
Nobody is going to eat food that looks unappealing or buy a product that looks bad. Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs. In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure. Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.
DIY Food & Product Photography
Piedmont SBC / Online
Nobody is going to eat food that looks unappealing or buy a product that looks bad. Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs. In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure. Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.
Business Photography for Non-Photographers
Martin SBC / Online
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.
Harnessing the Facebook Algorithm
James Sprunt SBC / Online
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.
AI Photos: Revolutionize Your Marketing Imagery
Wilson SBC / In-Person / Wilson, NC
Generative AI photos are here and it’s time to add them as an option for your visual marketing. You can use AI photos on your website, social media, print materials, and more… but should you? Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.
DIY Food & Product Photography
Southwestern SBC / Online
Nobody is going to eat food that looks unappealing or buy a product that looks bad. Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs. In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure. Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.
Capturing Artistry: A Guide to Photographing Your Own Artwork (Hands-On)
Wilson SBC / In-Person / Wilson, NC
Overcoming the challenges of photographing artwork can be daunting. You have to work with lighting, reflections, distortion, editing, and plenty of other problems. This class, designed for artists photographing their own work, will address those concerns and more. Commercial photographer Bob Mackowski works through these situations every day and in this class, he’ll teach you to work through them too.
Hands-On Video Marketing
Brunswick SBC / In-Person / Southport, NC
Let’s put fingers to phones and make some videos! In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video. Once you’ve learned that, it’s time to get hands-on and create. We’ll create an About video designed for your website that you can immediately put into your marketing.
Participants should bring a mobile device, preferably pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.
Capturing Artistry: A Guide to Photographing Your Own Artwork
Brunswick SBC / In-Person / Southport, NC
Overcoming the challenges of photographing artwork can be daunting. You have to work with lighting, reflections, distortion, editing, and plenty of other problems. This class, designed for artists photographing their own work, will address those concerns and more. Commercial photographer Bob Mackowski works through these situations every day and in this class, he’ll teach you to work through them too.
Harnessing the Facebook Algorithm
Brunswick SBC / In-Person / Southport, NC
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.
Put Yourself In Your Marketing
Brunswick SBC / In-Person / Southport, NC
Customers do business with people that they know, like, and trust. Learn how to put yourself and your personality out there to get known, be liked, and earn trust. Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.
Intro to Video Marketing
Piedmont SBC / Online
93% of consumers say that video is helpful when making a purchase. If you’re not using video to market your business, then you’re missing out. Learn the basics of why you should create videos and how to do it. Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.
AI Photos: Revolutionize Your Marketing Imagery
Western Piedmont SBC / In-Person / Morganton, NC
Generative AI photos are here and it’s time to add them as an option for your visual marketing. You can use AI photos on your website, social media, print materials, and more… but should you? Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.
DIY Food and Product Photography (Hands-On)
Western Piedmont SBC / In-Person / Morganton, NC
Nobody is going to eat food that looks unappealing or buy a product that looks bad. Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs. In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure. Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.
Hands-On Business Photography
Western Piedmont SBC / In-Person / Morganton, NC
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone) and you’ll spend time with hands-on practice. After that, you’ll learn how to make sure that it's seen and that it leaves the right impression. Your business isn’t awful; make sure that your visuals don’t make it look that way.
Please bring a mobile device (phone or tablet) and a camera (phone/tablet/DSLR/point-and-shoot) to class with you for the hands-on portion.
Hands-On Video Marketing
Rowan-Cabarrus SBC / In-Person / Concord, NC
Let’s put fingers to phones and make some videos! In this intermediate-level, hands-on class, you’ll start by learning why creating videos for marketing is so important and strategies to tell your stories through video. Once you’ve learned that, it’s time to get hands-on and create. We’ll create an About video designed for your website that you can immediately put into your marketing.
Participants should bring a mobile device, preferably pre-loaded with behind-the-scenes photos/videos, product photos/videos, and logos.
The 30 Day Online Marketing Makeover
Rowan-Cabarrus SBC / In-Person / Concord, NC
There are so many places online for potential customers to find you: Google, your website, social media, and more. Make sure they can find your business and that they like what they see.
Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape. This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.
Harnessing the Facebook Algorithm
Wilkes SBC / Online
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.
The 30 Day Online Marketing Makeover
College of the Albemarle SBC / Online
There are so many places online for potential customers to find you: Google, your website, social media, and more. Make sure they can find your business and that they like what they see.
Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape. This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.
AI Photos: Revolutionize Your Marketing Imagery
James Sprunt SBC / Online
Generative AI photos are here and it’s time to add them as an option for your visual marketing. You can use AI photos on your website, social media, print materials, and more… but should you? Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.
AI Photos: Revolutionize Your Marketing Imagery
Craven SBC / In-Person / Havelock, NC
Generative AI photos are here and it’s time to add them as an option for your visual marketing. You can use AI photos on your website, social media, print materials, and more… but should you? Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images.
Harnessing the Facebook Algorithm
College of the Albemarle SBC / Online
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.
Business Photography for Non-Photographers
James Sprunt SBC / Online
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.
DIY Food & Product Photography
James Sprunt SBC / Online
Nobody is going to eat food that looks unappealing or buy a product that looks bad. Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs. In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure. Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.
Harnessing the Facebook Algorithm
James Sprunt SBC / Online
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski can achieve 5-20x the average Facebook views and he’ll teach you how you can get above-average views as well.
Intro to Video Marketing
Craven SBC / In-Person / New Bern, NC
93% of consumers say that video is helpful when making a purchase. If you’re not using video to market your business, then you’re missing out. Learn the basics of why you should create videos and how to do it. Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.
Capturing Artistry: A Guide to Photographing Your Own Artwork
Craven SBC / In-Person / New Bern, NC
Overcoming the challenges of photographing artwork can be daunting. You have to work with lighting, reflections, distortion, editing, and plenty of other problems. This class, designed for artists photographing their own work, will address those concerns and more. Commercial photographer Bob Mackowski works through these situations every day and in this class, he’ll teach you to work through them too.
Capturing Artistry: A Guide to Photographing Your Own Artwork (Hands-On)
Carteret SBC / In-Person / Morehead City, NC
Overcoming the challenges of photographing artwork can be daunting. You have to work with lighting, reflections, distortion, editing, and plenty of other problems. This class, designed for artists photographing their own work, will address those concerns and more. Commercial photographer Bob Mackowski works through these situations every day and in this class, he’ll teach you to work through them too.
Intro to Video Marketing
Catawba Valley SBC / Online
93% of consumers say that video is helpful when making a purchase. If you’re not using video to market your business, then you’re missing out. Learn the basics of why you should create videos and how to do it. Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.
Harnessing the Facebook Algorithm
Mayland SBC / Online
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski routinely achieves 5-20x the average Facebook views on his volunteer work and he’ll teach you how you can get above average views as well.
Business Photography for Non-Photographers
Brunswick SBC / Online
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.
AI Photos: Revolutionize Your Marketing Imagery
Craven SBC / In-Person / New Bern, NC
Generative AI photos are here and it’s time to add them as an option for your visual marketing. You can use AI photos on your website, social media, print materials, and more… but should you? Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images using Adobe Firefly.
The 30 Day Online Marketing Makeover
Haywood SBC / Online
There are so many places online for potential customers to find you: Google, your website, social media, and more. Make sure they can find your business and that they like what they see.
Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape. This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.
AI Photos: Revolutionize Your Marketing Imagery
Mayland SBC / Online
Generative AI photos are here and it’s time to add them as an option for your visual marketing. You can use AI photos on your website, social media, print materials, and more… but should you? Visual marketing expert Bob Mackowski will share examples and discuss whether it’s a good idea for your business, the benefits and drawbacks, and how to create and edit AI images using Adobe Firefly.
Intro to Video Marketing
Johnston SBC / Online
93% of consumers say that video is helpful when making a purchase. If you’re not using video to market your business, then you’re missing out. Learn the basics of why you should create videos and how to do it. Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.
Put Yourself In Your Marketing
Piedmont SBC / Online
Customers do business with people that they know, like, and trust. Learn how to put yourself and your personality out there to get known, be liked, and earn trust. Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.
Harnessing the Facebook Algorithm
Haywood SBC / Online
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski routinely achieves 5-20x the average Facebook views on his volunteer work and he’ll teach you how you can get above average views as well.
Hands-On Business Photography
Edgecombe SBC / In-Person / New Bern, NC
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone) and you’ll spend time with hands-on practice. After that, you’ll learn how to make sure that it's seen and that it leaves the right impression. Your business isn’t awful; make sure that your visuals don’t make it look that way.
Please bring a mobile device (phone or tablet) and a camera (phone/tablet/DSLR/point-and-shoot) to class with you for the hands-on portion.
DIY Food and Product Photography (Hands-On)
Edgecombe SBC / In-Person / Tarboro, NC
Nobody is going to eat food that looks unappealing or buy a product that looks bad. Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs. In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure. Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.
Capturing Artistry: A Guide to Photographing Your Own Artwork (Hands-On)
Edgecombe SBC / In-Person / Tarboro, NC
Overcoming the challenges of photographing artwork can be daunting. You have to work with lighting, reflections, distortion, editing, and plenty of other problems. This class, designed for artists photographing their own work, will address those concerns and more. Commercial photographer Bob Mackowski works through these situations every day and in this class, he’ll teach you to work through them too.
Put Yourself In Your Marketing
Catawba Valley SBC / Online
Customers do business with people that they know, like, and trust. Learn how to put yourself and your personality out there to get known, be liked, and earn trust. Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.
The 30 Day Online Marketing Makeover
Craven SBC / In-Person / New Bern, NC
There are so many places online for potential customers to find you: Google, your website, social media, and more. Make sure they can find your business and that they like what they see.
Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape. This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.
Content Marketing: What’s Working Now
Haywood SBC / Online
Just “doing” social media is no longer enough. The free ride is over. To be successful, you need to be all in. We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward. Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.
Intro to Video Marketing
Mayland SBC / Online
93% of consumers say that video is helpful when making a purchase. If you’re not using video to market your business, then you’re missing out. Learn the basics of why you should create videos and how to do it. Commercial photographer and videographer Bob Mackowski has been coaching small business owners on how to add this valuable practice to their marketing and he’ll cover the main concepts with you in this class.
Business Photography for Non-Photographers
Southwestern SBC / Online
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.
DIY Food and Product Photography
Piedmont SBC / Online
Nobody is going to eat food that looks unappealing or buy a product that looks bad. Learn to take quality photos of whatever you’re selling, whether it’s a culinary masterpiece or a product that solves all of the world’s needs. In this class, we’ll be discussing light boxes, lighting, backgrounds, framing, and composure. Commercial photographer Bob Mackowski creates photos like these for his clients, and in this class he’ll teach you how to do it without his help.
Put Yourself In Your Marketing
Fayetteville Tech SBC / Online
Customers do business with people that they know, like, and trust. Learn how to put yourself and your personality out there to get known, be liked, and earn trust. Commercial photographer and marketing expert Bob Mackowski has built his business around this concept and he’ll teach about writing styles, vulnerability, photo usage, and more.
Harnessing the Facebook Algorithm
Craven SBC / In-Person / New Bern, NC
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski routinely achieves 5-20x the average Facebook views on his volunteer work and he’ll teach you how you can get above average views as well.
Unlock Your Photography Skills for Canva
Carteret SBC / Online
Note: This is the same as my Business Photography class, just a different name.
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.
Content Marketing: What’s Working Now
Montgomery SBC / Online
Just “doing” social media is no longer enough. The free ride is over. To be successful, you need to be all in. We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward. Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.
Photography: How to Use It
Piedmont SBC / Online
You've taken that breathtaking shot that everybody needs to see. Now what? If it's a business photo, you need to get it in front of clients and potential clients. If it's a personal photo, you want to get it in front of friends and family. Local photographer and business owner Bob Mackowski will teach you how to make sure that it's seen and that it leaves the right impression. This presentation will touch on social media, blogs, email newsletters, print materials, and more.
The 30 Day Online Marketing Makeover
Wilkes SBC / Online
There are so many places online for potential customers to find you: Google, your website, social media, and more. Make sure they can find your business and that they like what they see.
Commercial photographer and marketing expert Bob Mackowski will walk you through this high-level overview of the online marketing landscape. This class will touch on websites, visual marketing, Google Business, email marketing, and so much more.
Content Marketing: What’s Working Now
Pamlico SBC / In-Person / Pamlico County
Just “doing” social media is no longer enough. The free ride is over. To be successful, you need to be all in. We’ll be talking about what’s been successful (and unsuccessful) for everybody in this roundtable-style gathering and then brainstorm creative ideas to move forward. Commercial photographer and marketing expert Bob Mackowski will share the latest research on what works and, perhaps more importantly, what doesn’t work.
Business Photography for Non-Photographers
Pamlico SBC / In-Person / Pamlico County
You need visuals to represent your business on your website and social media. Make sure that they’re not terrible. Commercial photographer Bob Mackowski will give you some basic, entry-level tips to use with any camera (yes, even your cell phone). Your business isn’t awful; make sure that your visuals don’t make it look that way.
Harnessing the Facebook Algorithm
Catawba Valley SBC / Online
The average free reach on Facebook is dreadful. It’s hopeless, right? Not if you know what you’re doing. If you work with the algorithm and give it what it wants, it’ll give you what you want: eyes on your content. Commercial photographer Bob Mackowski routinely achieves 5-20x the average Facebook views on his volunteer work and he’ll teach you how you can get above average views as well.