TikTok Organic Content Strategy

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles help you in your business.

Social Media and the Interwebs

TikTok Organic Content Strategy - Social Media Examiner
This article is OUTSTANDING. This does a great job breaking things down in a way that non-TikTok users (like me) can understand. I really need to get into the world of TikTok...

How to Build Location Pages Humans (and Search Engines) Will Love - Moz
I got a few questions on multi-location businesses this weekend while I was teaching in Vegas. Here are some tips for that crowd!

12 Reasons Your Brand Should Be Using User-Generated Content (UGC) - ShortStack
It's trusted and it's free. There are two of your twelve. 😁

Google shares 4 examples of how to improve a meta description - Search Engine Land
Meta descriptions are critical for your search engine optimization. SEO is critical for your free marketing. Therefore, meta descriptions = free marketing.

Meh on the Metaverse: How Americans Feel About Virtual Worlds - MarketingProfs/Ipsos
Some experts are pushing the metaverse as the next frontier for marketing. Ehhhh... slow your roll. I'm not saying that it isn't, but I'm not saying that it is either.

Other Stuff

Start Curious, Stay Curious - Jim MacLeod/Charbel Simon
Even when you're the expert, you can't be complacent. Stay curious, my friends.

Your Career Is Just One-Eighth of Your Life - The Atlantic
An interesting article putting your career, and therefore your business, into focus.