Bob Mackowski Bob Mackowski

TikTok Organic Content Strategy

This does a great job breaking things down in a way that non-TikTok users (like me) can understand. Today I’m sharing links on SEO, UGC, and location pages!

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Bob Mackowski Bob Mackowski

How Video Consumption is Changing in 2022

#4 on this list really surprised me. Their research says that the desire for production quality is going up. This is why I do my research before teaching. My observation was that production quality is going down because of the popularity of Stories and TikTok/Reels. Today I’m sharing links on photo apps, writing tips, and TikTok stats!

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Bob Mackowski Bob Mackowski

How To Work With Social Media Algorithms

This is extremely basic and it's aimed at beginners, which is perfect for most of my audience. If you have no concept of what an algorithm is and how one works, this is for you. Today I’m sharing links on Instagram, SEO, and video!

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Bob Mackowski Bob Mackowski

8 Data-Backed Recommendations for Social Media

There are always prediction articles and always articles with stats. The title article uses the stats to tell you where you’re going. Today I’m sharing links on stock photos, Google Ads, playing games, and more!

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Bob Mackowski Bob Mackowski

What Will Influencer Marketing Look Like in 2022?

Don’t let the title article deceive you. It isn’t just a look-ahead article, it’s a comprehensive guide for working with influencers. Today we’re sharing links on TikTok’s growth, YouTube storytelling, decision making, and more!

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