What Will Influencer Marketing Look Like in 2022?

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles help you in your business.

Social Media and the Interwebs

What Will Influencer Marketing Look Like in 2022? - HubSpot
Wow. What an outstanding article. It isn't just predictions for next year as the title implies. It's a comprehensive look at working with influencers. This is something that I'm strongly considering for my photography business and I'll be referencing this article if I do it.

TikTok Growth and How Marketers Are Responding - Social Media Examiner
The fact that TikTok is growing like crazy probably isn't news. The rate of growth might be. It's now over 1 billion monthly active users (MAUs). This is something that's begging for your attention. If your target marketing skews younger, you need to strongly consider joining and creating.

80% of consumers agree brand awareness makes them more likely to buy on social - Sprout Social
If you want people to buy from you on social, it helps if they know who you are.

What Neuroscience Tells Us About Social Media Marketing - MarketingProfs
Don't interrupt people in social situations... including social media. That isn't to say you can't advertise on social, but you need to be tactful instead of going for an obnoxious hard sell.

How to Use Story to Boost Your YouTube Views - Social Media Examiner
Rather than just spewing information, as I did in the video above, consider telling a story so it draws in viewers.

Other Stuff

Stressing Out About a Tough Decision? Make it Easy with the 5-Minute 'Ladder Rule' - Inc.
Is this decision time-sensitive? Will it make a noticeable difference? No? Then calm the f- down and climb this ladder.

Thinking Of A Logo Redesign? This Is How To Do It - Logo
This seemed like a different type of article to share while still fitting into my visual marketing specialty.