How to Create a TikTok Video That Connects

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles help you in your business.

Social Media and the Interwebs

How to Create a TikTok Video That Connects - Social Media Examiner
TikTok has blown up. It's where all the cool kids are. If you want to be a cool kid too, read this article.

9.5 Ways Google Rewrites Your Title Tags - Moz
This is for those who are already actively working on your SEO. If you're not, you can skip this one. If you are, then this is a big update.

Wading Into Local SEO: 7 Absolute Beginner FAQs, Simply Answered - Moz
If you skipped the last link because it was too advanced for you, then you should land here. Search engine optimization (aka SEO) is necessary if you want to appear in Google search results.

4 ways social media can revitalize small business competition - Sprout Social
The second tip is the one that stands out to me. People love to support and advocate for small businesses.

Everything You Should Know About Content Syndication - G2
This is something to seriously consider if you're creating your own blog content. You'll be able to expand your reach dramatically with minimal effort and it has SEO benefits too. I did this years ago with content on HuffPost and I'm still reaping the benefits.

How iOS 15 Will Kill Email Open Rates—And How Marketers Can Prepare - MarketingProfs
Privacy advocates rejoice while content marketers sulk. You won't be able to get your accurate open rates on emails anymore. Farewell to my high open rate. It was nice knowing you.

Other Stuff

Firing a Nightmare Client & Losing $5,000 Was the Best Decision I Ever Made- The Freelance Creative
Here's advice that I give frequently but have a hard time doing myself: Fire your bad clients. You know the ones. They run you around constantly, casually forget to pay you until you've sent five reminder emails, etc. It's hard to take that money and flush it, but it's very gratifying and you can now focus on projects that are less of a pain in the ass.