Do Images Impact Ranking on Google?

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles help you in your business.

Social Media and the Interwebs

Do Images Impact Ranking on Google? - Sterling Sky
Yes. Yes they do. I wish that this case study was a lot more extensive but it does provide an example of how what appears in your photos can make a difference in your organic ranking.

There are no shortcuts to a sustainable social media strategy - Sprout Social
There's a tweet toward the end of this article that sums it up perfectly: "If you build, they will not come. If you build for them, with them, they will come." Social media is a longterm process.

How to Grow Your Instagram Following: A Strategic Plan - Social Media Examiner
My newsletter audience loves IG articles, so... here you go!

20 Tips to Write Catchy Email Subject Lines - HubSpot
Your subject had better not be "Business Newsletter 10/5/21." (That's the internal title for this email but it won't be the one that you see.)

How to Advertise on Reddit: A Guide to Self-Serve Reddit Ads - Social Media Examiner
Here's an outside the box marketing idea for small businesses. I've heard that Reddit can be effective but I know very little about it myself.

Other Stuff

Our Brains Were Not Built for This Much Uncertainty - Harvard Business Review
Some of us have mentally and emotionally moved on from COVID. Some of us, including myself, aren't able to yet. If you're still stuck in that COVID-induced morass with me, then this could help you get going again.

One unlikely culprit to burnout? Your lack of laziness - Fast Company
This is the second article in a row that I've read about laziness being good. (That first one wasn't worth linking.) There's my sign that I need to be lazier.