A Quick Guide to YouTube Advertising for Beginners

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles help you in your business.

Social Media and the Interwebs

A Quick Guide to YouTube Advertising for Beginners - Social Media Examiner
I'm considering creating and running YouTube ads this winter. You'd better believe I'll be saving this link and rereading it word for word when it's time.

Thanks for the memories: 5 ways to tap into the power of nostalgia marketing- Sprout Social
Tapping into nostalgia is really powerful, but I can't think of any small businesses consistently doing it successfully. Can you think of any?

60 Powerful Video Marketing Statistics (+Why You Should Use Video) - Influencer Marketing Hub
Resistance is futile. Start making videos. How do I know that you're resisting? The subject of my last newsletter was about video and the open rate dropped 14% from the previous one. 😳🤯

Are They Feeling It? 22 Expert Ideas for Connecting With Your Audience - Content Marketing Institute
Everybody loves a good content ideas list, but this one is a little different than the typical "post a video!" or "post a photo!" Tips include being of service and meeting IRL.

How to Create an Instagram Content Plan for Your Business - Social Media Examiner
Don't expect to go into Instagram (or any platform, for that matter) and just start firing off random acts of content. You need an educated plan to make the most of your time and effort.

Other Stuff

What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand - HubSpot
Every time I read one of these guerrilla marketing articles, it starts to get my juices flowing with wild ideas. Reading this article planted an idea in my head about doing headshots of the bears scattered around New Bern.

Brainstorming Techniques: 15 Creative Activities to Do Solo or as a Team - HubSpot
Putting some structure to your brainstorming can help channel your thoughts and drive you forward to productive ideas.