How to Succeed with Video On 6 Popular Social Platforms

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles help you in your business.

Social Media and the Interwebs

How to Succeed With Video on 6 Popular Social Networks - MarketingProfs/Breadnbeyond
This is an outstanding primer on sharing videos through six of the top platforms on the internet: YouTube, Facebook, Instagram, TikTok, Twitter, and LinkedIn. Everything is included, from the tech specs to the hottest trends to a few pro tips.

How to Schedule Instagram Stories and Posts in Business Suite - Social Media Examiner
You can now schedule Instagram Stories through Facebook Business Suite!? 🤯 I've been using it to do regular IG posts but this is a whole other level of awesome.

The Ultimate List of Email Marketing Stats for 2021 - HubSpot
It seems like this stat has been around for a while so it's probably due for an update. Anyway, it still says a lot: Email earns $42 for each dollar spent. Would you like to magically turn $1 into $42? I would!

11 principles of design (and how to use them) - Dribbble
So many small business entrepreneurs make their own basic social media graphics. Nobody expects you to become a professional graphic designer to convey your message, but they still need to look decent.

50 Free Online Marketing Classes to Take This Year - HubSpot
Want to take a deeper dive into online marketing than I can provide here or even in my three-hour classes? You've got 50 options to chose from at this link.

Other Stuff

Knockout Networking - Professional Photographer
Sure, I mostly focus on digital marketing in my classes and newsletters. Don't overlook networking though. I get about half of my business from networking. (This article comes from my photography trade organization but it applies to everybody.)

People who are good at small talk always avoid these 7 mistakes, says public speaking expert - CNBC
You know that you need to have conversations with your clients/customers. Make sure that they're not awkward.