Bob Mackowski Bob Mackowski

Instagram Video: How to Adjust Your Strategy

Instagram is all-in on video. Instagram is all-in on Reels. If you're using Instagram, then you should be all-in on these things too. Today I’m sharing links on YouTube Shorts, BeReal, and landing pages!

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Bob Mackowski Bob Mackowski

How Video Consumption is Changing in 2022

#4 on this list really surprised me. Their research says that the desire for production quality is going up. This is why I do my research before teaching. My observation was that production quality is going down because of the popularity of Stories and TikTok/Reels. Today I’m sharing links on photo apps, writing tips, and TikTok stats!

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Bob Mackowski Bob Mackowski

25 Twitter Marketing Tips That Actually Work

A few of these are obvious but most are really good and apply specifically to Twitter, as opposed to being generally about social media. Today I’m sharing links on LinkedIn, email, and short-form video!

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Bob Mackowski Bob Mackowski

15 YouTube Video Ideas

This is gold. Even if you're not leveraging YouTube, this list can give you ideas of content to create and post on other platforms. Today I’m sharing links on social media handles, hashtags, and friendships!

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Bob Mackowski Bob Mackowski

Your Website Must Have An About Video

Research shows that video is an extremely effective way to market your small business. You want people to get to know, like, and trust you. Combine those two ideas into an About video for your website.

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Bob Mackowski Bob Mackowski

How To Work With Social Media Algorithms

This is extremely basic and it's aimed at beginners, which is perfect for most of my audience. If you have no concept of what an algorithm is and how one works, this is for you. Today I’m sharing links on Instagram, SEO, and video!

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