Instagram Account Types: Which Is Right For You

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles help you in your business.

Social Media and the Interwebs

Instagram Account Types: Which Is Right for You—Personal, Creator, or Business? - Social Media Examiner
The most popular article in my last email was about Instagram, by a lot, so let's lead this off with another IG article. A personal account probably isn't the right fit for your business, but there's a decision to be made on business vs creator.

The 4 Go-To Social Media Video Platforms & How to Engage Their Audiences - HubSpot
The two most popular platforms on the list, YouTube and Facebook, weren't a surprise. The third one surprised me for how high it is.

How to Hire the Best Possible Local SEO Agency for Your Business - Moz
Don't want to do your own SEO? I don't blame you one bit. SEO can be a scammy industry so use this article to find somebody reputable. (BTW - Never do business with the fake Google partners who spam call your phone.)

How to Grow Your YouTube Channel - HubSpot
Just curious, how many people on this list are actively, intentionally growing their YouTube following for their business? If you are, respond to this email and let me know.

Other Stuff

Grammar Drama: These Common Grammar Mistakes Make You’re* Company Look Dumb - Tidio
🙋‍♂️ Count me as part of the 94% of Americans who will judge your grammar. Sure, I understand the occasional typo, but if you can't write a coherent sentence, then how attentive are you to your business?

The Ultimate Guide to Starting a Minority-Owned Business - HubSpot
There are a lot of resources available for minority-owned businesses. Please use them if you qualify. Running a business is hard; get help where you can.

Stop Being So Hard on Yourself - Harvard Business Review
It's OK to strive for improvement as a small business owner, but don't let self-critique paralyze you.