All Press Is Good Press

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles help you in your business.

Social Media and the Interwebs

4 Questions to Ask Before Adopting a New Social Channel - Niche
You don't need to be everywhere. In fact, you shouldn't be everywhere. Think carefully before adding a new social channel.

(This article comes from a site for private schools but it applies to everybody.)

How to Improve Instagram Reach: 9 Ways - Social Media Examiner
This is why I always recommend that if you're going to do a social channel, you really need to do it. It takes a serious investment of time and energy to grow your Instagram, but it's worth it.

How Different Generations Use Social Media—and What this Means for Your Business - Sprout Social
It's important to understand these concepts and how they fit your target market. Even so, don't paint any specific generation with a broad brush. This happened with Millennials and they've been underestimated for years.

7 Ecommerce Video Marketing Tips to Help You Sell More - Constant Contact
Product videos will help you sell. Plain and simple.

Other Stuff

All Press is Good Press - Professional Photographer
Everybody always wants to know how to get free visibility. This is one of those ways. I've used similar tactics to appear everywhere from local TV and newspaper to international publications.

(This article comes from my photography trade organization but it applies to everybody.)

9 Business Challenges Every Small Business Struggles With (And How to Fix Them) - HubSpot
You struggle with all of these. Guaranteed. How do I know? Because the title of the article says so! (Alright, I actually know because I struggle with them too.)

The perfect number of hours to work every day? Five - Wired
I've started to work fewer hours because I lack focus in the late afternoon. Maybe this could help you too.