Mobile Phone Portrait Photography Tips

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles help you in your business.

Social Media and the Interwebs

7 ways to transform your audience into brand evangelists - Sprout Social
Customers are good. Happy customers are better. Raving fans are best. Of course, you need to be good at what you do to cultivate raving fans, but that alone won't do it. Try a few of these ideas to really move the needle.

Digital Presence: What It Is and How To Expand Yours - Brafton
This article includes two excellent infographics: one defining digital presence and the other on improving it.

How to Do an Instagram Giveaway: Ideas and Tips - Social Media Examiner
Want more Instagram engagement? This is one way to get it. People like free stuff.

Local SEO vs National SEO: What’s Different, What’s the Same, and How Do You Measure Them? - Root & Branch
This is the first time that I've heard this referred to as local and national SEO. Typically they're called on-page and off-page. Anyway, this is a good primer on both of them.

Other Stuff

Back to the Basics: Mobile Phone Portrait Photography Tips - SLRLounge
I'm always teaching people how to take better business photos with their phones. Here's a fresh voice with a couple of fresh tips.

If you're just beginning to learn phone photography, I'd focus more on the shooting tips than the editing tips. It's really easy to make a good photo look terrible through editing.

12 Traditional Marketing Tactics With Surprisingly High ROIs - HubSpot
Social media isn't the only way to do marketing. I can tell you that I've used five of these techniques with varying amounts of success.

Is SMS Marketing Dead? New Research Says Not Just Yet - HubSpot
As a consumer, I HATE text marketing. However, it can be effective so I thought I'd share.