15 YouTube Video Ideas

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles help you in your business.

Social Media and the Interwebs

15 YouTube Video Ideas to Inspire Your Brand’s Channel - Sprout Social
This is gold. Even if you're not leveraging YouTube, this list can give you ideas of content to create and post on other platforms.

How to conduct a YouTube audit in 5 steps - Sprout Social
I haven't even bothered to optimize my YouTube channel yet, so I still need to do all five of these steps.

Five signs your business needs a marketing agency - Talented Ladies Club
It's one thing to read my emails and see what you need to do; it's another to actually implement them. Sometimes, outsourcing your marketing is the best option.

9 leading marketing channels and how to use them - Awware
Some of these will ring a bell for my frequent readers, including content marketing, social media marketing, and SEO. However, there are also channels that I never get into that are addressed here, like display ads.

What is hashtagging and how to use it effectively - Sprout Social
Most of us are familiar with what a hashtag is, but this article goes further into telling us some of the best practices to use them on different platforms.

Social Media Handles: The Complete Guide - Brafton
Come for the infographic on best practices for creating handles, stay for the deeeeeeep dive on how to best use them.

Other Stuff

How Did Adult Friendships Get So Complicated? - Pocket
This is a collection of 15 articles on the subject of adult friendship. Entrepreneurship can beat you down. Friendship can lift you up.