Instagram Video: How to Adjust Your Strategy

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles help you in your business.

Social Media and the Interwebs

Instagram Video: How to Adjust Your Strategy for 2022 and Beyond - Social Media Examiner
Instagram is all-in on video. Instagram is all-in on Reels. If you're using Instagram, then you should be all-in on these things too.

YouTube Publishes New Guide to Utilizing YouTube Shorts - Social Media Today
This is something that I need to consider to spice up my own unloved YouTube channel and get it in front of more eyes.

The Ultimate Guide to Repurposing Content Like a Boss - The Content Strategist
If you're making content for one platform, you can probably repurpose it in one way or another into content for another platform.

What’s the appeal of BeReal? Deciphering social media authenticity - Sprout Social
I've been on BeReal for about two months now and I'm looking for more people to join me to make it more fun. My account is a mix of personal and business. You can follow/friend me here: @openapphoto.

21 of the Best Landing Page Design Examples You Need to See in 2022 - HubSpot
Landing pages for specific campaigns are more likely to convert users than just dropping them on your homepage. This is something that I've started experimenting with, using a combo landing page/portfolio for one of my services.

A Beginner's Guide to How Google Ads Work - MarketingProfs
My recent foray back into Google Ads has ended in failure, generating roughly a 0% net profit. That doesn't mean that it'll be unsuccessful for you though.

Other Stuff

5 Questions the Most Interesting People Will Always Ask in Conversations - Inc./Pocket
So... what's your story?