Conversational habits that build better connections

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles help you in your business.

Social Media and the Interwebs

9 Things to Do When Your Business Is Generating Fewer Leads - HubSpot
We all hit slowdowns. Maybe you're just getting started. Maybe it's your offseason. Maybe you're in a slump. Whatever it is, there are ways to build your business when nothing is coming in.

6 Short-Form Video Trends Online Marketers Should Watch in 2022 - HubSpot
Resistance is futile. You must give in to social video or face the fiscal consequences.

Boost Your Social Content With This User-Generated Content Strategy - Social Media Examiner
UGC is an easy way to create content. Occasionally, if you're lucky, it'll just fall into your lap. Not usually. Take the luck out of it by cultivating and curating it.

Increase your sales potential this holiday season - Mailchimp
This is a general digital marketing article masquerading as a holiday article. It's still good information on paid social and paid search.

Your Guide to Co-Marketing - MarketingProfs
This is something that I'd like to see more small businesses do. Work with another business to make goals happen for both of you.

The Rise of Social Commerce: Shopping on Facebook and Beyond - Social Media Examiner
If you're selling on the internet, you need to be selling on social media. Not surprisingly, Facebook and Instagram are head and shoulders above the competition right now. Make sure to keep an eye on TikTok moving forward.

Other Stuff

The conversational habits that build better connections - BBC
Really fascinating research. This article is about general relationships but I read it through the lens of business networking. I can tell you that I've had a ton of success with the first point, asking questions. I'm also trying out the fourth point right now.