Your social media marketing strategy for 2022

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles help you in your business.

Social Media and the Interwebs

Building your social media marketing strategy for 2022 - Sprout Social
This is written for beginners but there's something here for practically everyone. It ranges from target audience to content ideas to timeliness.

The Top 5 B2C Marketing Trends of 2022 - HubSpot
TikTok. IG video. Stories. They're all here to stay. Well, we knew that, but now this article is here to tell us that we're right.

16 Top Website Mistakes to Avoid - HubSpot
Your website needs to be usable by both visitors and search engine bots.

5 Easy Places To Curate Content for Social Media - Content Marketing Institute
You could read this article on ways to find interesting, shareable articles... or you could just read this email which is literally a curated content list for small business marketing.

How Many Leads Does Google My Business (GMB) Drive? - Sterling Sky
Seriously people, if you have a local business, you'd better be using Google My Business. This is my #1 recommendation on growing your business quickly.

How HubSpot's Email Team is Responding to iOS 15 - HubSpot
If you're big into email marketing (and you should be), then you'll want to know how Apple's updated privacy features will affect your stats.

Other Stuff

Hybrid-Event Presentations: How to Balance Engagement Across Remote and In-Person Audiences - MarketingProfs
I immediately lose focus when I'm watching an online presentation, so that's something that I know I have to combat when I'm doing the presenting. You don't need to be a speaker for this to apply, though. Everybody has online meetings with somebody.