8 Data-Backed Recommendations for Social Media

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles help you in your business.

Social Media and the Interwebs

8 Data-Backed Recommendations for Social Media Marketers in 2022 - HubSpot
The one that stood out to me is #1: Champion your company's values. Values can draw consumers in but, depending on their political viewpoints, they can also repel.

Steer Clear of Overused Stock Photos With These Planning Tips and Resources- Content Marketing Institute
Most people know a stock image (like the one above) when they see it, so they're usually ineffective. With the right planning, and the right photographer, you can get shots outside of the ones that are your main goal.

8 Free Google Ads Tools to Help Boost Website Traffic & Enquiries - Red Website Design
I've been looking for some good Google Ads tools. It's been several years since I've run Google ads and my experience is growing less relevant by the minute.

5 Critical Things to Do Before Creating Social Media Accounts for Your Company - Inc.
Know where to find your audience, and who they are, before setting and executing goals.

10 Big Ways Infographics Benefit Your Content Strategy - Search Engine Journal
There's more to visual marketing than just photos and video. Infographics are great if you're looking to scale to a large audience, particularly in the B2B space.

Other Stuff

Six Ways to Make Your Commute Productive - Driver1/MarketingProfs
This is good, but I disagree on one point. It says to listen to podcasts but not music. I love podcasts and listen to them frequently, but sometimes the right music can help me lock-in on the day's tasks, brainstorm, and adjust my mood to be more positive.

Why playing games is good for you - BBC
All work and no play makes Jack a dull boy. (This is one of my favorite movie quotes ever...)