Find The Ideal Social Media Content Mix

Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles help you in your business.

Social Media and the Interwebs

Find The Ideal Social Media Content Mix For Your Brand - Sprout Social
This is an interactive quiz that's designed for larger businesses but still works well for small businesses. Shockingly, my top content type should be photos. Didn't see that one coming.

9 Visual Content Tips and Examples From Creative Brands and Experts - Content Marketing Institute
"Visuals are essential to creating content that will help your business stand out and draw in an audience." This is a quote from the article, not from me, but I'm sure that I've uttered identical words at some point.

Best Times to Post on YouTube in 2022 - HubSpot
It's not an accident that my new YouTube videos are posting on Saturdays at 6:00.

14 Ways to Benefit From Meta Business Suite - Social Media Examiner
There's a whole lot of stuff that you can do in there. My favorite is posting to Instagram from desktop/Facebook.

11 Companies on Pinterest That Are Crushing It - HubSpot
I don't touch on Pinterest too often in here, so consider it touched on. This is one of my favorite things to do, take what's working for large brands and adapt it to what you're doing.

Content Marketing Basics: How To Start (or Jumpstart) Your Content Practice - Content Marketing Institute
Content marketing is important enough that I teach a standalone three-hour class on it. This will give you a way to get it started.

Other Stuff

DAM – How to Manage Your Business Photo Library - Kathy Bennett Marketing
DAM stands for Digital Asset Management, aka keep your files organized. This workflow doesn't just include managing your photos, it also talks about hiring a photographer and managing the shoot.