YouTube Advertising: How to Run Your First Ad
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles help you in your business.
Social Media and the Interwebs
YouTube Advertising: How to Run Your First Ad - Social Media Examiner/Allie Bloyd
This video moves quickly and it's hard to take it all in. It's still worth it. This will walk you through creating a YouTube ad in ten minutes. Watch it once to get a feel for what's required. Watch it again, and pause often, to work along with the instructions.
20 Instagram Hacks to Increase Instagram Post Engagement - HubSpot
This is a whitepaper, not a standard article, so it's much longer than the links that I usually include. It's here because my email readership eats up IG articles. Here's your bi-weekly fix!
How to Prevent Emails from Going to Spam in 2022 - Folderly
There are some interesting tips in this article, including a few rules that I break with this very newsletter.
The Ultimate List of Marketing Statistics for 2022 - HubSpot
This is pretty dense but it's filled to the brim with information. My biggest takeaway: Even though short-form video view rates are growing exponentially, only 46% of marketers who leverage this find that it's effective for them.
What is a Sitemap, and Why Does Your Website Need One in 2022? - WebsiteBuilderExpert
This topic is so uninteresting that even I overlook it when discussing SEO. Don't overlook it. Anything that can help your Google search results is a good thing.
Other Stuff
6 Types of Writer’s Block: How to Up Your Productivity and Write With Joy - Enchanting Marketing
Writing can be a burden, particularly if you don't enjoy it. Here are six types of writer's block and ways to work around them.
How to Make 2022 a 10-Month Year - The Freelance Creative
The article is meant for freelancers but it could work for anybody secure enough to have their business operate without them. I have a natural offseason between Thanksgiving and mid-January so maybe I should try it this year.