How to Learn Social Media Without Getting Scammed
Welcome to What I'm Reading! Here's a look at what I found interesting over the last two weeks. Hopefully these articles help you in your business.
Social Media and the Interwebs
How to Learn Social Media Without Getting Scammed - The Content Strategist
I see soooooo many course ads on Facebook. Even I have a hard time telling which ones are legit.
8 Ways to Use Instagram Carousel Posts in Your Marketing - Social Media Examiner
Carousel posts are the most popular type of IG content right now. This article has eight creative ideas on how to use them aside from just dumping several photos on there at a time. (Honestly, that's what I do...)
What IGTV’s rebranding means for you and how to make the most of your Instagram video strategy - Sprout Social
Video is critical to your small business marketing success. That shouldn't be a surprise because I preach it in every email. If Instagram is one of your business' focuses, make sure that you get in on Instagram Video.
80 Things to Check Before, During, and After Launching a Website - HubSpot
Don't let the number listed in the title intimidate you. This list does go pretty deep, including some technical stuff, but it makes for a thorough checklist when designing your new website or reevaluating your current one.
8 Questions Your Website Visitors Want Answered Within 10 Seconds - Red Website Design
While we're on the subject of websites, here's an interesting infographic for you. This one is an easier read than the HubSpot article listed above and just as important.
Want to Double Your Views? Repost Content in Full on These 4 Channels - The Content Strategist
The answer is yes. Yes, you do want to double your views. This article refers primarily to written content like blogs, but repurposing/reposting is a good idea in general.
Other Stuff
Workers Keep Resigning. Here's a Novel Idea to Get Them to Stay - Inc.
Hiring is brutal right now. This is something that I keep hearing from my entrepreneur friends who have employees. Instead of just focusing on hiring, don't forget about retention to make sure that the job doesn't open up in the first place.